【大数据舆情挖掘:希拉里川普最近一个月的形象消长】

aaa

大数据舆情挖掘,看图说话。
先看近一个月来在社会媒体上的希拉里和川普的品牌形象对比图:

brand-passion-index-8

看点三:
1 川普的 buzz 大过 希拉里一倍多,川普是话题中心(圈的大小表明热议度)
2. 普罗对川普比对希拉里,情绪更趋激烈:表现在 Y 轴的 passion intensity 上
3. 两人总体都不讨人喜欢,川普更加让人厌恶,表现在 x 轴上的 Net Sentiment(也就是褒贬对比的度量)。两人都在冰点之下,社会媒体的形象不佳。

如果我们要自动调查过去一个月时间的趋向和形象消长,可以考虑把数据分割为两段或三段来看此消彼长,先一分为二来看图:

brand-passion-index-7

看到了吧,过去一个月,随着总统大选辩论和丑闻的揭示和宣传,川普的媒体形象显著恶化,表现在舆情圈圈从右(x轴上的右是评价度高 love like,左边是评价度低 hate dislike)向左的位移。本来评价度clearly比希拉里要好,终于比希拉里差了。同时,希拉里的社会媒体形象有所改善,圈圈在从左向右位移。两个人始终都是冰点以下,吐槽多于赞美,但是就在一个月前,还是喜妈更不受待见:不是民众更喜欢老川,而是普罗更厌恶喜妈。

这个品牌对比图示表达了四维信息:
1. net sentiment 评价度 x 轴
2. passion intensity 舆情烈度 y 轴
3. buzz 圈圈的大小,是热议度
4. 一分为二的两个圈是时间的粗线条切割的维度

在二维的图纸上,要表达四维的信息,的确不是很容易。

要是嫌第四维时间太粗线条,咱们一分为三看看:

brand-passion-index-6

三个圈,浓度的深浅表达的是时间的远近。当短短的一个月的时间,被一分为三的时候,我们看到了什么趋向呢?请注意颜色的深浅,对应的是时间的远近。我们看到,喜妈的三个圈圈是左下角到右上(还是visualization设计不到家,不同品牌应该用不同的颜色区分才好)。原来喜妈的评价是先好,后坏,最后回到中间。而老川在同一个时间点,是先中,后略好,最后跌入深渊。

以上是利用我们自创的品牌对比图(有美国专利的)来看候选人的形象消长。

社会媒体数据的来源呢?Twitter 为主:

sources-5

sources-4

sources-3

这是一个月来的舆情总结:

%e5%b7%9d%e6%99%ae%e5%b8%8c%e6%8b%89%e9%87%8c

的确是大数据了,一个月的随机的社会媒体数据样本里面,两人的 mentions 就有近两亿,眼球数共计高达3万6千亿。川普占7成,喜妈才三成。川普跟冰冰类似,都是话题之王。

总体社会评价,川普零下20%,喜妈零下18%。

下面是有关川普的社煤数据选摘:

Bill Clinton disgraced the office with the very behavior you find appalling in Trump.
In closing, yes, maybe Trump does suffer from a severe case of CWS.
Instead, in this alternate NY Times universe, Trump’s campaign was falling apart.
Russian media often praise Trump for his business acumen.
This letter is the reason why Trump is so popular
Trump won
I’m proud of Trump for taking a stand for what’s right.
Kudos to Trump for speaking THE TRUTH!
Trump won
I’m glad I’m too tired to write Trump/Putin fuckfic.
#trump won
Trump is the reason Trump will lose this election.
Trump is blamed for inciting violence.
Breaking that system was the reason people wanted Trump.
I hate Donald Trump for ruining my party.
>>32201754 Trump is literally blamed by Clinton supporters for being too friendly with Russia.
Another heated moment came when Trump delivered an aside in reponse to a Clinton one-liner.
@dka_gannongal I think Donald Trump is a hoax created by the Chinese….
Skeptical_Inquirer The drawing makes Trump look too normal.
I’m proud of Donald Trump for answering that honestly!
Donald grossing me out with his mouth features @smerconish @realdonaldtrump
Controlling his sniffles seems to have left Trump extraordinarily exhausted
Trump all the way people trump trump trump
Trump wins
Think that posting crap on BB is making Trump look ridiculous.
I was proud of Trump for making America great again tonight.
MIL is FURIOUS at Trump for betraying her!
@realdonaldTrump Trump Cartel Trump Cartel America is already great, thanks to President Obama.
Kudos to Mr Trump for providing the jobs!!
The main reason to vote for Trump is JOBS!
Yes donal trump has angered many of us with his WORDS.
Trump pissed off a lot of Canadians with his wall comments.
Losing this election will make Trump the biggest loser the world has ever seen.
Billy Bush’s career is merely collateral damage caused by Trump’s wrenching migration.
So blame Donald for opening that door.
The most important reason I am voting for Trump is Clinton is a crook.
Trump has been criticized for being overly complimentary of Putin.
Kudos to Trump for reaching out to Latinos with some Spanish.
Those statements make Trump’s latest moment even creepier.
I’m mad at FBN for parroting the anti-Trump talking points.
Kudos to Trump for ignoring Barack today @realDonaldTrump
Trump has been criticized for being overly complimentary of Putin.
OT How Donald Trump’s rhetoric has turned his precious brand toxic via The Independent.
It’s these kinds of remarks that make Trump supporters look like incredible idiots.
Trump is blamed for inciting ethnic tensions.
Trump is the only reason the GOP is competitive in this race.
Its why Republicans are furious at Trump for saying the voting process is rigged.
Billy Bush’s career is merely collateral damage caused by Trump’s wrenching migration.
Donald Trump is the dumbest, worst presidential candidate your country has EVER produced.
I am so disappointed in Colby Keller for supporting Trump.
Billy Bush’s career is merely collateral damage caused by Trump’s wrenching migration.
In swing states, Trump continues to struggle.
Trump wins
Co-host Jedediah Bila agreed, saying that the move makes Trump look desperate.
Trump wins
“Trump attacks Clinton for being bisexual!”
TRUMP win
Pence also praised Trump for apologizing following the tape’s disclosure.
In swing states, Trump continues to struggle.
the reason Trump is so dangerous to the establishment is he is unapologetically alpha.

关于希拉里的社会媒体样本数据摘选:

Hillary deserves worse than jail.
Congratulations to Hillary & her campaign staff for wining three Presidential debates.
I HATE @chicanochamberofcommerce FOR INTRODUCING THAT HILLARY GIF INTO MY LIFE
As it turns out, Hillary creeped out a number of people with her grin.
Hillary trumped Trump
Trump won!  Hillary lost
Hillary violated the Special Access Program (SAP) for disclosing about the nuclear weapons!!
I trust Flint water more than Hillary
Hillary continued to baffle us with her bovine feces.
NEUROLOGISTS HATE HILLARY FOR USING THIS TRADE SECRET DRUG!!!!…
CONGRATULATIONS TO HILLARY CLINTON FOR WINNING THE PRESIDENCY
Supreme Court: Hillary is our only choice for keeping LGBT rights.
kudos to hillary for remaining sane, I’d have killed him by now
How is he blaming Hillary for sexually assaulting women. He’s such a shithead
The only reason I’m voting for Hillary is that Donald is the only other choice
Hillary creeps me out with that weird smirk.
Hillary is annoying asf with all of her laughing
I credit Hillary for the Cubs waking up
When you listen to Hillary talk it is really stupid
On the other hand, Hillary Clinton has a thorough knowledge by virtue of her tenure as Secretary of State.
Americans deserve better than Hillary
Certain family members are also upset with me for speaking out against Hillary.
Hillary is hated by all her security detail for being so abusive
Hillary beat trump
The only reason to vote for Hillary is she’s a woman.
Certain family members are also upset with me for speaking out against Hillary.
I am glad you seem to be against Hillary as well Joe Pepe.
Hillary scares me with her acions.
Unfortunately Wikileaks is the monster created by Hillary & democrats.
I’m just glad you’re down with evil Hillary.
Hillary was not mad at Bill for what he did.  She was mad he got caught.  Just like she is not ashamed of what she did she is angry she got caught.
These stories are falling apart like Hillary on 9/11
Iam so glad he is finally admitting this about Hillary Clinton.
Why hate a man for doing nothing like Hillary Clinton
Hillary molested me with a cigar while Bill watched.
You are upset with Hillary for doing the same as all her predecessors.
I feel like Hillary Clinton is God’s punishment on America for its sins.
Trumps beats Hillary
You seem so proud of Hillary for laughing at rape victims.
Of course Putin is going to hate Hillary for publicly announcing false accusations.
Russia is pissed off at Hillary for blaming the for wikileaks!
Hillary will not win.  Good faith is stronger than evil.  Trump wins??
I am proud of Hillary for standing up for what is good in the USA.
Hillarys plans are worse than Obama
Hillary is the nightmare “the people” have created.
Funny how the Hillary supporters are trashing Trump for saying the same thing.
???????????? I am so proud of the USA for making Hillary Clinton president.
Hillary, you’re a hoax created by the Chinese
Trump trumps Hillary
During the debate, Trump praised Hillary for having the will to fight.
Trump is better person than Hillary
Donald TRUMPED Hillary
Kudos to Hillary for her accomplishments.
He also praised Hillary for handling the situation with dignity.
During the debate, Trump praised Hillary for having the will to fight.
People like Hillary in senate is the reason this country is going downhill.
Hillary did worse than expectations.
Trump will prosecute Hillary for her crimes, TRUMP will!
Have to praise Hillary for keeping her focus.
a landslide victory for Hillary will restore confidence in American democracy vindicated
I was so proud of Hillary tonight for acting like a tough, independent woman.
I dislike Hillary Clinton, as I think she is a corrupt, corporate shill.
Hillary did worse than Timmy Kaine
Im so glad he finally brought Benghazi against Hillary
Hillary, thank you for confirmation that the Wikileaks documents are authentic and you did that tonight when you accused the Russians of hacking your servers!  We the people deserve better than you!
Supreme Court justices is the only reason why I’d vote for Hillary.
Massive kudos to Hillary for keeping her cool with that beast behind her.
Congrats to Hillary for actually answering the questions. She’s spot on. #debate

 

【相关】

【关于舆情挖掘】

《朝华午拾》总目录

发布者

liweinlp

立委博士,自然语言处理(NLP)资深架构师,讯飞AI研究院副院长。前 Principle Scientist, jd-valley, 主攻深度解析和知识图谱及其应用。Netbase前首席科学家,期间指挥研发了18种语言的理解和应用系统。特别是汉语和英语,具有世界一流的解析(parsing)精度,并且做到鲁棒、线速,scale up to 大数据,语义落地到数据挖掘和问答产品。Cymfony前研发副总,曾荣获第一届问答系统第一名(TREC-8 QA Track),并赢得17个美国国防部的信息抽取项目(PI for 17 SBIRs)。立委NLP工作的应用方向包括大数据舆情挖掘、客户情报、信息抽取、知识图谱、问答系统、智能助理、语义搜索等等。

发表评论